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The late eighties observed the two core families of Another World fill out the canvas: new generations of the Cory and Matthews family members, as perfectly as the return of more mature people. Eventually AMC’s success would impact the improved popularities of One Life to Live and General Hospital as both equally of those people soaps would also surge in the scores all through the second 50 percent of 1978. Another World was in immediate competition with General Hospital at the 3:00-4:00pm time slot and would never get well the reduction in viewership. Although the cleaning soap experienced been slowly slipping in the rankings by the afterwards 1970’s, Another World strike a peak 11. score in mid-January 1978 for the duration of the Rachel-Sven kidnapping storyline. A substantial shift happened with the ABC cleaning soap opera All My Children in the course of the same very first 50 percent of 1978. The cleaning soap seasoned a big ratings boost of at least 2. details, strongly influenced by the intense "Love in the Afternoon" marketing campaign and youth-oriented storylines.